When a patient has a good experience at your practice, you don’t want them to forget about it. So we put together a short checklist of items to send home with your patients that will help them to engage with and remember you, even when it has been weeks since their last adjustment.
1. Referral Cards- Word-of-mouth can be your most powerful marketing tool, so you want to encourage your patients to “Share Your Good Care” and invite someone they care about to your practice. Be sure to check laws in your State when deciding on an offer to entice newly referred patients. Many states have restrictions. For example, most states require that insurance-using patients get the same offer as cash-paying patients. See a video and sample of a referral card by Mike Hamilton, Inception Chiropractic Websites owner.
2. Contact information- Be sure your patient knows how they can engage with you outside of the practice. A small card or card-sized magnet with contact information (ex. Phone, your personal email, social media accounts, etc.) will ensure that they can easily contact you if they have a question.
3. Samples or treats- People love free stuff, so sending patients off with some free goodies can help extend the positive feelings your patients have after a successful adjustment. Ask your supplement and healthy lifestyle providers for some samples. Be sure what you give to patients is age or gender appropriate. In the near future, PulStar plans to offer samples of our Essential Elements Lotion. Click here to learn more.
4. Appointment Summary/ Care instructions- Patients can easily forget what happened in their appointment, and they can get lax with any exercises or care instructions that you may have given them. Sending them home with this information makes it more likely that they will remember the appointment, any “homework” you may have given them, and they will also remember when they are due for their next appointment. Click here to read more about PulStar’s automated patient reports.
PulStar® helps prevent practice injuries and allows DCs to treat patients with no popping, twisting or cracking. PulStar chiropractic tools are designed, and continually improved, by a team of innovators and researchers, making our products the very best that musculoskeletal therapy industry has to offer. Every PulStar G3 Vision Suite is unique and customizable, but they are each designed to both treat the patient with gentle impulses in areas of musculoskeletal misalignment, and to measure progress by analyzing the spine and peripheral joints before and after treatment.
Click here to sign up for a no-obligation 30-minute screen-share demo of the PulStar.
Want to try the PulStar for yourself? Join us in Pittsburgh on Saturday, April 21, for our annual spring seminar! The one-day seminar will feature chances to network with fellow DCs, marketing tips for your practice and hands-on PulStar demonstrations with our certified experts. Click here to learn more.